What AI Should Do for Marketing (and What Humans Must Own)
A practical framework for dividing marketing work between AI tools and human judgment. Know where AI accelerates and where human oversight is essential.
2026-01-20
Practical marketing insights
Practical insights for small businesses, service businesses, and founder-led teams.
A Practical AI Plan for a Marketing Team (30 Days, No Chaos)
A structured 30-day rollout plan for introducing AI tools to your marketing team. Build governance, train skills, and measure results without disrupting ongoing work.
2026-01-19
How to Spot AI Slop (and What to Do Instead)
Learn to identify low-quality AI-generated content and build systems that produce authentic, valuable marketing materials your audience will actually trust.
2026-01-18
The 30-Minute Website Conversion Triage for Small Businesses
A practical framework for diagnosing why your website visitors are not converting. Identify friction points and quick wins in under 30 minutes.
2026-01-15
ICP Quick Scorecard: A Practical Way to Choose a Primary Persona
Stop trying to serve everyone. This scorecard helps you identify and prioritize your ideal customer profile in a structured, defensible way.
2026-01-12
Campaign Launch Preflight: The Checklist That Prevents Quiet Failures
Before you hit publish on your next campaign, run through this preflight checklist. Catch tracking gaps, broken links, and copy errors before they cost you.
2026-01-10
MarTech Mini Audit: Simplify Your Stack Without Losing Signal
Evaluate your marketing technology stack in 15 minutes. Identify tools that earn their keep and those creating more friction than value.
2026-01-08
UTM Hygiene for Humans: A Naming System You Will Actually Use
Create a UTM naming convention your whole team can follow. Simple rules, clear examples, and a template you can adopt today.
2026-01-05
Ethical AI in Marketing: Practical Guardrails for Small Teams
Use AI in your marketing without compromising authenticity or customer trust. A practical framework for responsible AI adoption.
2026-01-02